In absolute figures, the US will add the most users, at 30.3 million. The US user base will be shy of doubling, however, with a growth rate of 85.3% year over year , due to strong growth the platform already saw in the US in 2019.
Next year, markets in Western Europe will lead in growth, with the number of users growing by over a third in France , Italy , and Germany .Join other Insider Intelligence clients who receive this Briefing, along with other Media, Advertising, & Marketing forecasts, briefings, charts, and research reports to their inboxes each day.
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