, who spent more than a decade on Entercom’s Los Angeles top 40 outlet 97.1 Amp before exiting in February, is returning to the market — but via a crosstown rival.
“I’m pretty sure that I now know what it’s like to make the All-Star team now that I work for iHeartRadio,” said Booker in an announcement. “This is such an incredible opportunity, and I’m so excited to work side by side with my friends Lisa and Woody. Let’s get it ALT 98.7!” At KYSR, Booker was recruited to iHeart by VP of rock and alternative Lisa Worden, who, as program director of Alt 98.7, has helped oversee the station’s rise in the Los Angeles ratings at the expense of Entercom’s legendary KROQ. .
In the Nielsen Audio PPM ratings for November, KYSR averaged a 2.7 share in the Los Angeles market among persons 6 and older, with a 1.1 million cume, while KROQ was far behind with a 1.7 share and 944,100 cume.
ChrisBooker ALT987fm AWESOME ChrisBooker great to see MTV2 alum continue to be a driving force in music!
ChrisBooker ALT987fm Great going!