The European Commission, the executive branch of the European Union, has approved Google’s $2.1 billion acquisition of Fitbit following an anti-trust investigation, the commission
Thursday, but it required Google to take steps to ensure the market for wearables and digital health will stay competitive. The commitments include that Google can’t use the health and wellness data from Fitbit devices for ads, Fitbit users can decide if their data is shared with third parties and that competitive wearable devices must be able to operate on Android.
The investigation concluded that Fitbit has a limited share of the smartwatch market in Europe compared to larger competitors like Apple, Garmin and Samsung and that there are a very small number of overlaps between the activities of Google and Fitbit. Key Background Last November, Google agreed to pay $7.35 per share for Fitbit in a cash deal that valued the company at $2.1 billion. The U.S. Department of Justice has not concluded its anti-trust probe into the acquisition.
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