MILAN — Italian advanced contemporary women’s wear label Forte_Forte is not holding back on the plans for expansion set in motion in 2018 and is still on a growth trajectory despite the challenges of the pandemic.
She expects a global consumption rebound in the second half of 2021 and believes this is the right moment to make investments and gain market share from other brands that have been hit harder by the pandemic. “The shift toward digital is not compromising our retail expansion plan that leans on doubling the number of stores in two years,” Benaglia offered. To be sure, Forte_Forte is also registering triple-digit growth in its e-commerce operations but the executive has a clear point of view about that channel, which the brand started in late 2018 and which accounts for 10 percent of turnover.
The Roman flagship is characterized by green onyx floor and walls contrasted with brass details and hangers, while objects crafted from jade, quartz and jasper add a precious touch to the accessory displays.The executive stressed that to fully understand the quality of the Made in Italy brand, customers need to touch the clothes in person, while the online platform represents a service provided to loyal clients.