Giorgio Armani lent his powerful voice to the slower-fashion movement earlier this year, penning an open letter to WWD calling for action on “the overproduction of garments and a criminal nonalignment between the weather and the commercial season.
WWD: You vowed to keep summer collections in stores until the beginning of September. How did your customers respond? The main steps are the reduction of the range in all the lines, with the merging of pre-collection and fashion shows, for example, and the linking of the men’s and women’s collections in the show. Then there is a decisive movement toward sustainability, which is already very evident in Emporio with the R-EA concept collection, and in AX, which is 40 percent sustainable.
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