From A-Rod To Adriana Lima, Why Celebrities Are Signing Up For 54D, A $4,000 Miami Workout

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From A-Rod to Adriana Lima, here's why celebrities are signing up for 54D, a $4,000 Miami workout:

54D’s founder Rodrigo Garduño offered the workout for free during lockdown on his IG Live channel, garnering some 35,000 fitness enthusiasts live each morning., was watching President Biden’s televised inauguration on January 21, he saw one of his own students, former Yankee Alex Rodriguez, accompany performer Jennifer Lopez to the ceremony.

Supermodel Sweat Session: Adriana Lima would tune in virtually with Garduno's workouts during the pandemic.“We only rest on Sundays,” says Garduño. “It’s a human transformation program, it’s not just about fat and muscle.” As for the in-studio program, students delve into a mix of indoor and outdoor classes combining cardio, boxing, HIIT, weightlifting and more. All 24 full-time trainers are, like Garduño, former professional soccer players. “They have 15 years in stadiums dealing with pressure, building stamina and they know how to manage groups,” he says. 54D also works with more than 20 certified nutritionists serving on-site and online students.

“Discipline and rules are everything for this brand and its results,” says Garduño. “I don’t want this to be a brand just because we have famous people. We deliver results because we follow our own rules.” When Garduño began streaming workouts in his Coral Gables/Miami, FL backyard during the pandemic, tens of thousands of people tuned in from all over the world for a daily dose of inspiration.He retired from professional sports at 29. “I’ve been a long carrier all my life so when I had to retire I suddenly didn’t know what to do with the next part of my life. I was about to turn 30 and go into anxiety and depression,” he recalls.

Another perk for completing 54D’s $4,000 program is gaining 24/7 access to Steel, a high-end gym curated by Garduño to reinforce the good habits learned and the goals achieved during the 54-day program. Trainers offer personalized guidance and entry is only granted to 54D graduates.


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