Braun and Virgil Abloh team up to celebrate the company’s centenary with a new project that features timeless design, film and the designer’s eclectic musical universe
A close-up of Braun’s Wandanlage wall-mounted hi-fi, which designer Virgil Abloh has reinterpreted as a functional art piece for the company’s centenary in 2021 Braun celebrates its 100th birthday in 2021, and for the occasion, the German company has teamed up with Virgil Abloh for a shiny update of one of its most iconic pieces.
The anniversary celebrations include a design refresh of Braun’s Wandanlage hi-fi audio wall unit from 1965, which Abloh reinterpreted into a ‘functional art’ piece, and a short film shot at Mies van der Rohe’s Farnsworth House, in Illinois, where the designer discusses his inspiration and references. ‘I have always had a deep appreciation for Braun design,’ says Abloh.
His piece for Braun features a polished chrome surface, a nod to both the German brand’s functional aesthetic and Abloh’s own cultural references. ‘Chrome has a long history within the Black canon of aesthetics, whether that’s platinum chains or gold teeth, there’s that shine that heightens importance,’ says the designer.
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