DStv’s big local content plan

The aim by Africa’s largest pay-TV company could result in more cost savings — given the expense of buying rights to shows in the US and elsewhere — and more viewers on the continent, Chief Executive Officer Calvo Mawela said in an interview.

“Making African content and paying actors and staff in local currencies comes at a fraction of the cost of buying dollar-denominated international content,” said Mawela. Many stories can be redeployed in different African countries and still resonate, adding to savings, he said. Two Portuguese channels have been rolled out in Angola and Mozambique, where the language is spoken, and are proving very popular, according to Mawela.

The company, spun out of e-commerce giant Naspers Ltd. in 2019, has been operating on the continent for 28 years and has almost 22 million customers.

I wonder where they conducted their research

..which will put them out of business 😂😂🤣🤣🤣

The sloooow death of DSTV ☠️

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

DStv 'doubles down' on local contentMultichoice Group is looking to spend half its content investment on African shows with local actors and producers within the next two years.
Source: TechCentral - 🏆 8. / 71 Read more »

Sponsored Content: Tracker’s got you with its AI-based software for advanced fleet managementTracker South Africa understands that when a business is about getting goods from A to B, time is critical. Delivering an efficient service to its clients, minimising the risks associated with doing this, and improving the effectiveness and productivity of its fleet is therefore of utmost importance to a business's success and therefore a priority to Tracker.
Source: dailymaverick - 🏆 3. / 84 Read more »