which said the two companies intend to jointly manufacture electric cars together, with Sony bringing its expertise in electronics to the party and Honda leveraging its expertise in manufacturing, distribution, and sales of vehicles.
At the time, Sony CEO Kenichiro Yoshida said, “Sony’s purpose is to fill the world with emotion through the power of creativity and technology.
Honda CEO Toshihiro Mibe added, “The New Company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world, by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers. We will do so by leveraging Honda’s cutting edge technology and know-how in relation to the environment and safety, while aligning the technological assets of both companies.
Sony will provide its “expertise in the development and application of imaging, sensing, telecommunication, network, and entertainment technologies, to realize a new generation of mobility and services for mobility that are closely aligned with users and the environment and continue to evolve going forward.”
Whoopty f’n do
Good luck. Will two “has been”s together make a winner? Sony didn’t see Apple & Samsung coming and Honda still can not see a thing. I loved Sony’s walkman and their TVs. Still have their betamax somewhere…Liked Honda engines (lawnmower & generator). All of them irrelevant.
Reminds me of the Sony Ericsson deal.
WholeMarsBlog The new company is named Honny.
WholeMarsBlog Honda-Sony, Sony-Honda. That combination sings. Swings. vibrates. Love it.
I love it. They will probably provide very reliable durable and decent products.