Earlier this week, GM took a step addressed rampant reselling of its recently-released, low production enthusiast cars by offeringto anyone that holds onto their C8-generation Corvette Z06 for an entire year.
A representative from General Motors has confirmed the veracity of this message, adding that the company"hope[s] these actions will help prioritize ownership by our top brand enthusiasts and most loyal customers." Combined with the rewards program for the Z06, GM has established one of the most aggressive steps ever taken to curtail the flipping of low-volume, high-demand cars. It shows a clear focus on curtailing the secondary market for the first year of the most exciting enthusiast cars on the market, one that could theoretically eventually bring added dealer markups down and restore some sense of normalcy to the ordering process for such cars.
Makes total sense to punish the consumer chevrolet GMC CorvetteRacing corvettemuseum versus dealers charging ADMs all these years and continuing to do so. If you’re going to do this let’s see some discounts on these overpriced cars.
It isn’t about flipping. That’s a convenient excuse. The Z06 is an all new engine design and when it breaks they don’t want buyers to just dump the POS. Buyers will likely be stuck with long waits for repairs and no choice but to deal with it.
They could build more vehicles and wouldn't have that problem.
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