, depending on whose rumors one chooses to believe) as its big screen street cred has heretofore been reserved for members of the Pro family that are, however, way more expensive.
With the iPhone 14 taking the budget end of the spectrum, and Apple slotting a phone in each niche above it this year, its market share in the US may keep on climbing until it reaches a new peak in Q4 thanks toWhile there might be no more than ten iPhone models in wider circulation, the Android camp in the US sports no less than 150 devices, mostly from Samsung and Motorola which may soon be fighting for scraps if Apple continues its ascent in the world's most visible phone market.
This would also mean many extra billions of revenue from apps and services for Apple, as one a user gets locked into a particular ecosystem, they are unlikely to switch unless for a very compelling reason, and Apple's iOS is notorious with its stickiness. Say what you will about, but this all happened under his direct supervision and, according to Ben Wood, an analyst at CCS Insight:
Cook has taken what Jobs gave him and has built an empire out of this. Because anyone who buys an iPhone - whether it’s second-hand, third-hand, or fourth-hand - will probably give Apple some money buying apps, paying for iCloud, using Apple Music, or transacting on Apple Pay. And that’s a model that no one else, really, has been able to replicate.