The State of European FAST

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VIP+ guest column: As European FAST ramps up, Local Act’s Marion Ranchet details the industry leaders — and what 2023 will bring

This is a guest column by the founder and managing director of the Local Act, a consultancy to help SVOD, AVOD and FAST streaming services launch and grow in Europe, hassle free.

Now taking a closer look at the European FAST space, several public and commercial broadcasters have launched their FAST channels in the last 12 months. In the audiovisual space, companies with a global footprint were ahead of the game and launched in the U.S. before even entering their own region . We now see more and more premium European brands venturing into the space with the recent examples of Endemol launching two channels, “Secret Story” and “Master Chef,” on Samsung and Pluto TV.

Samsung TV Plus, Pluto TV and newcomers like vMVPD Zattoo are described by industry executives as market leaders in the region offering an interesting revenue stream for library content in FAST Channels.

 

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