Adidas still doesn't know what to do with $1.3 billion worth of Yeezy shoes

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Since the company split with Kanye West, it has decided against selling the shoes, giving them away, or destroying them.

FRANKFURT, Germany — Adidas is still wrestling with how to dispose of 1.2 billion euros worth of Yeezy shoes after its breakup with the rapper formerly known as Kanye West, forcing the German sportswear maker into a big loss at the end of last year and expectations of more pain ahead.

Destroying them could “raise sustainability issues,” though some companies have offered recycling solutions, said Gulden, who was named CEO after the blowup over Ye’s remarks. Restitching them to hide the Yeezy brand so they could be sold “is not very honest, so it’s not an option,” he added. Adidas split with Ye in October, following other brands that were facing pressure to end ties with the rapper over his antisemitic and other offensive remarks. The company is now struggling to find ways to become profitable again and replace its banner Yeezy line, which analysts have said amounted to as much as 15% of its net income.

Gulden said “so many companies” were willing to buy the popular shoes but that would mean paying royalties to Ye. Rumors that the company was in talks to sell them, however, “are not true.” The CEO called 2023 “a transition year,” saying “we can then start to build a profitable business again in 2024.”

 

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Africa

At $250 for sneakers they can have them, ugly as heck

Donate to poor kids in the cities.

Throw them away. It cost them about 0.86 cents to make

Donate them to 3rd world country for tax write off

They can go ask israel the illegal occupation killing afroasiatic and sterilizing Ethiopian jews to help them sell the Yeezy shoes since they got high and mighty on kanye for nothing.

Amazon.

Give it all to charity in underprivileged countries.

Donate them to homeless

Sell them you woke dicks

Why don't they give them to the poor?

If these shoes would be not use by people would be criminal of waisting of recourses!

donate to homeless in philidelphia / sanfrancisco

How about, donate them to homeless people, or refugees ?

Donate them please

Donate them in Africa

Probably are not worth $1.3b anymore…

Send me a size 12 please

I’ll take a few

give em away to African university students.

I'll take them.

Donate them, wait……. - We are talking about big corp. GREED! -

Hey adidas, you could work with GideonOmohkudu’s charity, which distributes shoes to poor Africans, for whom disease and sickness due to bare feet is a daily occurrence.

Abalethe khonokho

Give them to the homeless or third-world countries where they need them most.

Send them to Africa along with the Eagles world championship shirts

Bring them to Africa, we will buy them here.

Send them to Africa

Donate em to the Philippines. They got a lot of needy folks that could sure use some shoes!

Sell them?

Charity.

Sell them at a discounted price... give them to salvation army, goodwill, 3rd world countries that cannot afford shoes.

How bout they donate them to 3rd world countries. How adidas gonna drop Ye for antisemitic things when their whole brand was founded by ppl in the real Nazi party. Not condoning Ye at all. Just think that part of their history should also be pointed out. Anyway give it away

I’ll take them

sell them and give the money to charity - simples

Give ‘em to me and I’ll find homes for em!

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