Gulden did, however, hint at a change of emphasis at Adidas, saying the company needs to refocus on its core.
In learning from this episode, Adidas could be more cautious in selecting celebrities to partner with, and make sure it spreads its bets, said Cristina Fernandez, senior research analyst at Telsey Advisory Group in New York. The Jordan brand brought in $5.1 billion of sales in Nike's 2022 fiscal year, up 7% from 2021, according to the company's 2022 annual report.
I doubt they’ll recover to that status they had with Kanye
adidas How about just focusing on making great shoes, rather than 'partnering' or 'collaborating' with some narcissistic airhead celebrity and virtue-flagging a toxic ideology?
Aka the reverse cancel syndrome
They fired him. So....oops
Go figure
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Adidas to slash dividend after Kanye West splitAdidas is slashing its dividend as the company deals with fallout from ending its partnership with Kanye West. Good….profits came in now going out No biggie Adidas was founded by racists.
Source: FoxBusiness - 🏆 458. / 53 Read more »
Adidas earnings tank after Kanye West splitAdidas is still investigating former employees’ allegations that Ye created a toxic work environment and that the sportswear company knew about his problematic behavior and failed to protect workers. I’m betting the overlords controlling West paid those employees to accuse Kanye of sh t he didn’t do.
Source: FOXLA - 🏆 445. / 53 Read more »
Adidas, hurt by unsold Kanye West Yeezy sneakers, posts $540M lossMore losses could be ahead as the company forecast a 500 million-euro hit to earnings this year if it decides not to repurpose the remaining Yeezy products it has in stock. Adidas could've found a way to sell these. They didn't even try Next time don't do business with a racist, antisemitic mental patient. ✅⚫️
Source: nypost - 🏆 91. / 67 Read more »