Inside the private equity firm taking on the Murdochs

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Staple Street is the little-known investment house orchestrating, with the help of its PR advisers, a media circus ahead of the once-in-a-generation trial.

“Would be pretty unreal if you guys like 20x’ed your Dominion investment with these lawsuits.”

Much has already been written about the trial, which starts on Monday. Tens of thousands of pages of emails, texts and testimony have laid bare the inner-workings of the broadcaster, controlled by the Murdoch family. Documents released during discovery include embarrassing revelations about Fox, its presenters, the network’s senior leadership and even the Murdochs.

They founded Staple Street in 2009, and today manage about $US900 million in assets. The firm is not afraid to invest in riskier companies that sometimes struggle to generate cash flow, people familiar, who could not speak publicly, said. Given the firm’s experience in tech and media investments, Dominion fit in perfectly with Staple Street’s portfolio. After all, its major competitors – companies like Election SystemsFox News star Tucker Carlson and Donald Trump in July 2022.In the weeks after the US presidential election, in November 2020, Fox presenters Mario Bartiromo, Lou Dobbs and Jeanine Pirro began giving airtime to a series of conspiracy theories.

By December – one month after the election – Fratto began collating the alleged defamatory statements. “Can someone pull together for me a sampling of what we might consider defamatory statements by Maria Bartiromo, Lou Dobbs, and any other on-air reporters from Fox/OAN/Newsmax,” he wrote in an email to staff.Since then, Penta has been leading the PR response for Dominion ahead of the trial.

 

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They will not harm the Murdoch Family..

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