How to Create a Stakeholder Strategy

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A data-driven approach to design, measurement, and implementation.

first responsibility of business leaders is to grow the long-term value of their companies.

All that data was clear: The companies that create the greatest total value across all dimensions of performance don’t do so at the expense of shareholder value. For example, the Drucker Institute’s annual rankings, published in conjunction with thecombined with S&P Global analyses, show that a portfolio of the 200 most effective creators of stakeholder value in the S&P 500 Index consistently delivers total shareholder returns as high as those of the entire index.

With a focus on architecture, graphic elements, and line work, Nina Papiorek’s photographs convey a sense of minimalism and organization within an urban environment. It then plugged in the Drucker Institute’s weights for all stakeholders and multiplied the converted performance scores by the weight in each category to get the units of value created for each. For instance, Health Tech’s customer performance rating of 33, multiplied by the 15% weight, yielded a score of 4.95 in that category.

With these sobering insights, Ward and his team focused on understanding the connections among stakeholders. For example, which management practices were causing employee frustration? How did that, in turn, affect value creation for customers, and what impact did that have on financial results? They had never attempted to understand the links among stakeholders or to prioritize and weight the importance of various stakeholders when trying to resolve conflicting interests.

Experiments and statistical analyses showed that investments in customer value had the greatest impact on other stakeholders and on net value creation, while investments in local communities had the least impact and longest lags. So the team decided to give customers a weight of 30%, employees 25%, shareholders 20%, suppliers 15%, and communities 10%. It then identified four to six criteria for developing a performance score for each stakeholder .

 

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