"I am excited to welcome Linda Yaccarino as the new!" Musk wrote in a Friday tweet. He added that Yaccarino "will focus primarily on business operations, while I focus on product design & new technology."
after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos. Musk said in late April that advertisers had returned, but provided no details.Yaccarino could help restore advertisers’ faith in Twitter, ad agency DiGo founder and creative chief Mark DiMassimo said.
Linda Yaccarino and Terry Crews attend the Ad Council's 67th Annual Public Service Award Dinner at The Glasshouse on December 02, 2021 in New York City. Analysts who follow Twitter's business welcomed the news even without knowing who the replacement will be. Twitter's advertising business has taken a hit under Musk's mercurial rule, though the billionaire told BBC last month that the company is now "roughly" breaking even.Elon Musk, Apple co-founder, other tech experts call for pause on 'giant AI experiments': 'Dangerous race'"The single biggest problem with Twitter’s ad business was Elon Musk.
Shares of Tesla rose about 2% Thursday after Musk made the announcement. Shareholders of the electric car company have been concerned about how much of his attention is being spent on Twitter.
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: NBCNews - 🏆 10. / 86 Read more »
Source: MarketWatch - 🏆 3. / 97 Read more »