The release was the most significant product launch by the iPhone maker since it unveiled the Apple Watch in 2015.The Vision Pro, which was generally well received on Monday, will cost a hefty $3,499 and be available early next year in the United States only, the company said.
The headgear, which Apple referred to as a spatial computer, was introduced at the close of an Apple event in Cupertino, California in which the company announced a long list of product updates. Unlike its rivals, the Vision Pro is focused on being a mixed reality technology that “clearly situates the user in their environment,” said Steve Severinghaus of Insider Intelligence.
Smaller than a scuba diving mask, Vision Pro will run mainly by being plugged into the wall in an apparent effort to preserve a sleeker design than bulkier headsets. “As a non-VR believer, I was actually blown away by how seamless the experience is,” said tech analyst Carolina Milanesi of Creative Strategies.