Struggling Meta showcases new AI tools at company meeting

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Employees get preview of chatbots similar to ChatGPT for Messenger and WhatsApp

from its value overnight in 2022 after a disappointing earnings report. The company has struggled with an identity crisis after changing its name from Facebook to Meta and throwing all of its weight behind an ambitious plan to pivot its core business from social media to the metaverse – its virtual reality project.

“It’s difficult to see Meta’s predicament as anything other than a desperate scramble to catch up with its rivals on a number of fronts,” said Paul Barrett, the deputy director of New York University’s Stern Center for Business and Human Rights. Zuckerberg told employees at the session on Thursday that advancements in generative AI in the last year had now made it possible for the company to build the technology “into every single one of our products”.

“For better or worse, many people who want access to Facebook’s data have malicious intent,” said Ari Lightman, a professor of digital media at Carnegie Mellon University’s Heinz College. “We need policies, procedures, and protocols on board so we’re not rushing into something that might be deleterious for society in the future.”

 

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