There’s not that long to wait, it turns out. Although it will take time for all the satellites to be in place, Amazon says the service will start in 2025. Satellites don’t last forever, but the lifespan is years and, as Kachroo points out, “You get an opportunity when you go into replenishment to upgrade the technology and it’s like when you replace a phone or PC after three or four years you get something much better, much faster, at a lower cost.
Affordability will be crucial. “Low cost and the ability to scale are at the core. We are a business and so we have to make money, but we're patient. We are willing to play the long game.”The receivers are small flat panels which must sit outside to have direct line of the satellites. So it's like, it's like an outdoor antenna. Kachroo explains how it works.
Kachroo also touches on another topic: freedom. “There's something quite emotional about the idea of everyone everywhere being able to get it and the freedom this brings. Freedom of choice, freedom of location, freedom of movement. We hear that a lot from consumers and businesses. That this gives them more choice, so they can make different decisions. They can think of new use cases and applications that they couldn't do before.
“There's one interesting physics thing that happens. The satellite design is like a cellular network where you paint the world in virtual geographic grids. Then you put beams against those grids, which is what allows it to associate with a cell tower. We do the same thing from space. Initially what happens is when you have fewer satellites and fewer beams, you allocate them by just swinging your beams from the satellite. These are steerable beams.
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