in the digital ad market and it doesn't bode well for the platform, or for its users that it's already serving ads on these AI content farms.
"We have strict policies that govern the type of content that can monetize on our platform," Michael Aciman, a policy communications manager for Google, toldin a statement, noting that the production of AI-generated content isn't an outright violation. "For example, we don't allow ads to run alongside harmful content, spammy or low-value content, or content that's been solely copied from other sites.
"We also recognize that bad actors are always shifting their approach and may leverage technology, such as generative AI, to circumvent our policies and enforcement systems," Acimen added. Yet, considering NewsGuards reporting, it's clear that Google still has a lot of work to do when it comes to enforcing its"NewsGuard's findings shed light on the concerning relationship between Google, ad tech companies, and the emergence of a new generation of misinformation sites masquerading as news sites and content farms made possible by AI," Jack Brewster, enterprise editor for NewsGuard, told.
As far as the internet's usefulness is concerned, it's a pretty sobering new reality. Scammers have found effective new ways to leverage programmatic advertising and generative AI to effortlessly rake in some cash., while those same tools are being used against their best financial interest.
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