Rain’s huge success

Rain’s runaway success story continues. The operator has turned profitable and continues exceeding earnings targets as South Africans flock to its affordable mobile and fixed broadband products.

ARC co-CEO Johan van Zyl revealed that Rain has turned profitable on the back of earnings before interest, taxes, depreciation, and amortisation increasing to R2.3 billion. Van Zyl explained that Rain is run as a technology start-up, so it cannot be compared to large telecommunications companies with expensive legacy operations.

“Around 60% of Rain’s client base with a fixed 5G broadband connection uses two mobile SIMs, and another 25% uses one additional mobile SIM,” he said. Part of Rain’s success is its disruptive business model, made possible because it has no legacy services or products to maintain.

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