Toyota’s Tesla Problem

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Toyota has for decades dominated the California car market. That is changing rapidly with the rise of Tesla.

That’s a paradigm shift that other carmakers are still trying to get a handle on.

“If it fails to make the transition to new energy and software, some experts have warned Toyota could follow the same path as past corporate heavyweights in the mobile phone industry that swiftly tumbled out of the competition after the emergence of Apple's iPhones,” warned Japan’s Nikkei in a March 2023 article.

“Over 50% of global car buyers are in the market for an electric vehicle...Toyota must end the production of fossil-fueled vehicles, including hybrid gas-electric cars, to meet climate targets,” Public CitizenCurrently, the only pure EV that the Toyota brand offers in the U.S. is the bZ4X .not “really getting your money's worth” and compared it unfavorably to the Ford Mustang Mach-E and Hyundai Ioniq 5, among others. The Toyota EV does not come with technology comparable to Tesla’s FSD.

 

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