We’ve heard of the Placebo Effect, Mandela Effect, Domino Effect, even the Butterfly Effect, all of which has different impacts on society. However, there’s one effect that’s taking basketball courts around the nation by storm - the Caitlin Clark Effect.
No matter the city or state, Hawkeye fans will travel to see Caitlin Clark in action, bringing their business and jerseys with them.With March Madness fully in swing, and the 2024 WNBA draft following shortly after, Clark is not only set to be a force on the hardwood, but an economic one, as well. Two states, with little in common, have tremendously benefited from the Caitlin Clark effect – Iowa and Indiana.
According to a study by the Common Sense Institute Iowa, a nonpartisan research organization that promotes Iowa’s economy, concludes that most of Clark’s career monetary impact results from increased attendance at Iowa women’s basketball home games, which CSI projected to have added between $14.4 million and $52.3 million to the state economy.
#22 continues this frenzy well into the postseason, as the Hawkeyes claimed the No. 1 seed in the NCAA tournament, with analysts predicting a historic run through March Madness. But the real madness isn’t just on the court, but instead the get-in ticket prices between the women’s and men’s games, with the women’s being more than 50% more expensive than the men’s, at $390 and $192, respectively, as