ActivityPub is the next big thing in social networks

The hottest new thing in social isn’t vertical video, and it’s not AI-driven algorithmic feeds. Instead, it’s a little-known, years-old protocol called ActivityPub that could help rewire the entire social fabric of the internet. In recent months, a number of tech companies have thrown their resources into ActivityPub and what’s now known as “the Fediverse.” Tumblr is working with ActivityPub, as are Flipboard, Medium, Mozilla, and even Meta.

“Because it can’t all be vaporware — people have to show up and deliver and bring the users and make the whole ecosystem actually better.” Flipboard is also beginning to support Mastodon inside of its app, thanks to ActivityPub. But that doesn’t just mean embedding posts on Flipboard pages, like the app used to do with Twitter before its API was cut off. If you like a Flipboard post that comes from ActivityPub, that like appears in the creator’s Mastodon app.

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