Life360 shares soar on 5 million new tracking app users

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The company has launched an ad business, making the number of users more important – even if they don’t pay.

Already a subscriber?Shares in ASX-listed US tracking company Life360 jumped on Monday after it reported almost 5 million new users in the first quarter.

But it added the caveat: “We cannot yet determine whether these quarterly operating metrics will have a material positive impact on revenue, net income or any other financial results.” The Sydney-based investor believed for a long time that the market was too conservative on the company’s core subscription business, and its potential to make more money by selling ads.

In its reply, Life360 said there was no material difference to its earnings guidance for the 2023 calendar year, but revised some aspects. Life360 said it was complying with all listing rules, including those that require updates on market-sensitive information.

 

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