The popular dating app Bumble is canceling an ad campaign that derides celibacy to promote its matchmaking service. It has also issued an apology.The company ran a series of ads in commercials and on billboards mocking celibacy as an alternative to dating as it launched a rebrand of the company and introduced what it is calling 'the new Bumble.' Tag lines included 'You know full well a vow of celibacy is not the answer,' and 'Thou shalt not give up on dating and become a nun.
' The company acknowledged the backlash from individuals who choose to be celibate, people who identify as asexual and other groups with whom the ads failed to resonate.
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