It’s a Monday afternoon at Georgia’s Rustavi auto market, and business is slow. Dealers wind their way among rows of imported European BMWs and Japanese Subarus, negotiating with potential customers on the phone while sipping coffee from nearby cafes. There are cars – endless rows of them – that need to be sold. The only problem is that there are barely any buyers. Gela Khachidze, 53, has been working in the market for about 10 years.
At that time, Armenia and Azerbaijan were some of the biggest auto export destinations, and Ukrainians comprised a sizable group of buyers. Now, on the paved show lots of Rustavi, Ukrainians are nowhere to be found, and Western cars no longer go to Russia in the huge quantities they once did. “It’s very hard because we lost Ukraine,” said Lasha Darbaiseli, who also works for the Georgian Association of Auto Importers.
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