These days, Paul Sciarra spends much of his time thinking about electric-powered air taxis. Nine years ago, he was focused on image sharing as one of the three cofounders of fledgling social media firm Pinterest. As Pinterest prepares for its initial public offering this week, the two other cofounders — CEO Ben Silbermann and chief creative officer Evan Sharp — are in the spotlight.
At the time, other sites like Facebook and Twitter were text heavy. While Facebook was focused as a place for connecting with friends, Pinterest was a place for connecting with interests and hobbies alongside people you likely didn’t know in real life. Sciarra, a former New Yorker, reportedly kept collections on Pinterest of his favorite New York City restaurants.
“We and Pinterest got turned [down] by almost every VC in our early funding rounds,” Sciarra said in an email. Sciarra, however, didn’t stay at Pinterest for long. While regulatory documents from 2010 list him as Pinterest’s president and CEO, Silbermann, a former management consultant, reportedly started taking on those duties in early 2012. Soon afterwards, Sciarra announced he was departing Pinterest.
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