Apple just made a big AI announcement. Here's what to know.

Apple's annual Worldwide Developers Conference is typically a springboard for the company to announce new tech features for its software programs, and not as flashy as its yearly September event to trumpet its latest iPhone rollout. But this year, the WWDC could be a make-or-break moment for the tech giant.

Apple won't collect data on users as consumers rely on the new AI services to answer questions, search personal data stored on their devices or engage in other tasks, the company said.The new AI will work across apps, tapping personal data to help users find specific information, such as photos or emails. For instance, you'll be able to ask your phone to search for photos that only include yourself and a parent.

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