at the 2024 Cannes Lions International Festival of Creativity to discuss the United States' so-called"TikTok ban" and the future of the popular video-sharing platform.
Um We've now got a date, an appeals date um for the tiktok ban that was effectively put on the cards here after President Biden signed that bill into law about divesting ownership from bite dance from Chinese ownership or risk a ban.I will say that, you know, we're confident in our position, we think it's a ban.
What we've, we've designed avatars to do is to them to create a piece of content and then scale that globally.So you can trade it in Spanish or in English and you can scale it to 30 languages which immediately gives our creator community the ability to reach audiences.Um And, and similar in the, on the graphical side of things, they can create different backgrounds and different things.And it's interesting because people can either have a custom avatar or use a stock one.
What we're doing is enabling brands through a variety of different products to allow them to identify virality very quickly, whether it's with their brands or outside of it and then align themselves with it. They can't reach elsewhere because it really democratized tiktok is democratizing, advertised in that sense.We've all heard the stories of a small local business that all of a sudden, you know, goes from doing $50,000 a year to 16 million a year.I was on my way out here actually and I was coming from New York City and I was in a cab heading to the airport at JFK and if we drove by and there was this long line, but there were 100 people outside this deli.
Now, it went from an early day, went from really kind of lip syncing and dancing, which was very akin to the younger generation to the content that's there now around book talk or edge talk or clean talk, which is a phenomenon, a community on the platform loves to clean their homes.
How do you harness a lot of the attention that you're going to get from news with some of these brands and creators?Um increasingly, especially Gen Z is finding more and more of their news on the platform.