Armitron Encourages Customers to ‘Love Every Second’

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The Armitron tag line is part of a rebranding of the 49-year-old family-owned company that includes a new logo and campaign.

The affordable watch brand founded by Eugen Gluck in 1975 has rebranded under a new tag line: Love Every Second.

“This is the manifest of my dad’s dream,” she said, adding that the official relaunch of the company is intended to be both “nostalgic and modern.”EXCLUSIVE: Gérald Genta's Eponymous Watch Brand Launches Gentissima Oursin Line Inspired by Rare Design Adam Gelnick, chief financial officer of E. Gluck and Weichselbaum’s son, added: “In a world where you can now have anything you want in a moment’s notice, we want to take the time to notice the moments in between. There is so much in life to love and be hopeful about. We want to slow down and cherish the precious micro-moments that define our lives.

 

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