Have You Joined The Experience Economy? Consider These 4 Tenets

Attracting customers and keeping them happy requires companies to do more than just churn out new and innovative products. It requires them to build a deeper understanding of how customers will consume those products, whether to grow their businesses or enrich their personal lives.

But to deliver such capabilities, companies’ “customer-facing business functions need to be silo-free, and connected to customers along a marketing, sales, service, and commerce continuum,” he said.what they’re looking for—in the precise moments they need it. “We’ve got to see what campaigns they’re responding to, which emails they’re opening, and when,” she says. “All of these behaviors are now visible in Eloqua, in a way that just wasn’t possible through other channels and with the older technologies.

3. Let customers subscribe to your range of products, rather than make them pay to own specific ones. “The business opportunity to build recurring customer relationships and predictable revenue streams is tremendous,” Tarkoff says. 4. Create an integrated service organization to build relationships with more loyal, higher-margin customers.

Oracle Shut the hell up and let me sleep

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Have You Joined The Experience Economy? Consider These 4 TenetsCompanies that connect marketing, sales, service, and commerce to track customer behavior in real time and respond in milliseconds with relevant offers will have a competitive advantage.
Source: Forbes - 🏆 394. / 53 Read more »

Who's Minding Your Customer Experience Gap?Every industry must seek to understand the consumer experience, and the employee experience that is often tied to it, and drive changes to their business model, operations and processes to either prevent or preempt disruption.
Source: Forbes - 🏆 394. / 53 Read more »

Customers Who Have Excellent Experiences With Brands Spend 140% MoreResearch done by Harvard Business Review shows there’s a direct link between customer experience and annual revenue. They found that customers who had the best experience were shown to spend 140% more than those who had a bad or less than great experience.
Source: Forbes - 🏆 394. / 53 Read more »