FDA gives green light to menthol flavored e-cigarettes for first time

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Vape News

FDA,E-Cigarettes

Parent groups and anti-tobacco advocates blast FDA move to authorize vaping brand Njoy to market its products to the public.

The Food and Drug Administration on Friday authorized menthol-flavored electronic cigarettes for adult smokers, the first time the agency has opened the door for vaping companies to sell non-tobacco flavored products.The FDA cleared Njoy, a vaping brand recently acquired by tobacco giant Altria, to market four menthol e-cigarettes.

Parent groups and anti-tobacco advocates immediately criticized the decision, which comes after years of pushing regulators to keep menthol and other flavors that can appeal to teens off the market.'This decision could mean we'll never be able to close the Pandora's box of the youth vaping epidemic,' said Meredith Berkman, co-founder of Parents Against Vaping E-cigarettes.

 

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