Lululemon is going to start making shoes, rivaling Nike

div > div.group > p:first-child"> During a meeting with analysts in New York on Wednesday, Lululemon CEO Calvin McDonald said the company is planning to start making its own footwear, building on the success of a collaboration with Los Angeles-based sneaker company Athletic Propulsion Labs.

"We've tested and learned a lot on footwear," McDonald said on Wednesday, adding that the offering resonated with both male and female Lululemon customers. He said Lululemon has now identified a"white space" in the shoe market, and it plans to get into footwear with its own products in the future. But the company won't have more details to share, beyond that, until later this year, McDonald said.

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Diversification or di-worse-ification? 🤔

Sometimes like this!!!

As if there weren’t enough “what are thooooooose?!” Memes already lmao 😂

LULU Air Max

😂😂

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