Consumers demand greater corporate engagement in social issues, but leaders push back: Report

SINGAPORE: A recent report by Zeno Group has revealed a significant gap between consumer expectations and corporate actions regarding engagement in social issues. The study highlights a growing demand among Singaporean consumers for businesses to play a more active role in addressing societal concerns, while corporate leaders express reservations about their ability to meet these expectations effectively.

“The modern consumer increasingly demands that companies take a stand on social issues. They see corporate social engagement not just as a bonus but as a critical factor in their choices,” commented Swyn Evans, Managing Director of Zeno Group in Singapore. Corporate leaders cite several challenges in meeting these expectations. A significant 84% acknowledge the importance of engaging in social issues, but 81% note that increasing societal polarization makes it more difficult. Almost half of the executives foresee these challenges intensifying in the future.

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