Apple's iPhone demand still soft ahead of key week as AI rollout, earnings eyed

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Apple's iPhone demand still soft ahead of key week as AI rollout, earnings eyed

Investing.com -- Apple's new iPhones haven't been a big hit with consumers yet as demand remains soft, UBS says, and if the release of Apple Intelligence and post-earnings commentary from the company next week doesn't point to a brighter outlook for iPhone demand, the tech giant could face risks in the upcoming quarters.

But the current wait times for the iPhone 16 Pro Max in the US and China are approximately 17 and 16 days respectively, lower than the 22-day wait times seen last year for both markets. The coming week will be the most important one yet for clues into the demand, with Apple Intelligence expected to be rolled out and Apple set to release quarterly results on Oct. 31.

 

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