WATCH: SA cellular providers come tops globally, though customer satisfaction is on the decline | IOL Business Report

CAPE TOWN – South Africa’s largest cellular providers remain among the most highly regarded globally, although customer satisfaction is on the decline.

According to the survey customer satisfaction is at a much lower ebb across the sector seen by the decrease in overall customer satisfaction score – dropping to 73.3 in 2018 which is the lowest since inception of the index.

The commission said mobile prepaid data prices in South Africa were high when benchmarked against a selection of countries and in comparison to other African countries. It said South African prices compared poorly to other BRICS and Southern African Development Community countries, and the operators charged higher prices in South Africa than they do in the other countries in which they operate.

Overall, we are seeing the emergence of perceived value as the new predictor of customer satisfaction. The market is waking up to a new reality and much of this is being driven by extensive media reporting on the regulatory aspects of the market and the prices paid by South Africans versus what they get – customers believe they pay far too much for what they actually get at the end of the day.

Lowest price at best given ‘quality’ is rapidly gaining market favour. This indicates a market shift to a preference for value, and any previous operator advantages in terms of network quality is no longer seen as important by customers compared with price and perceived value.In terms of the drivers of satisfaction and source of complaints, data, service and affordability receive the most mentions.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

WATCH: SA Reserve Bank keeps interest rates unchanged | IOL Business ReportReserve Bank Governor Lesetja Kganyago is announcing the bank's latest decision on interest rates hikes.
Source: IOL - 🏆 46. / 51 Read more »

SA Home Loans planning a course of action after kickback hearing | IOL Business ReportSAHL chief executive Kevin Penwarden said on Thursday that he could not at this stage comment on the contents of the board meeting itself.
Source: IOL - 🏆 46. / 51 Read more »

Looters at SA Express face theft charges | IOL Business ReportForensic probe flags serious wrongdoing and erstwhile board members warned they will be prosecuted.
Source: IOL - 🏆 46. / 51 Read more »

BUSINESS MAVERICK: Corporate SA pushes into Poland’s land of promise and prosperityPoland is quite the flirt. It has attracted a number of JSE listed companies to its shores over the years. And as long as the SA economy remains dim and exchange controls are kept intact, industry players say that their home country will continue to push its companies into the arms of foreign suitors. And Poland does hold promise. It has increased its GDP per capita by almost 150% since 1989, more than any other European country.
Source: dailymaverick - 🏆 3. / 84 Read more »

SA trade show to support entrepreneurs and business development in JulyOne of the themes this year will highlight intra-African trade.
Source: TheCitizen_News - 🏆 6. / 75 Read more »

BUSINESS MAVERICK: SA Reserve Bank holds rates, signals a cut on the horizonThe South African Reserve Bank kept the repo rate, the main lending rate, on hold as expected at 6.75% on Thursday. Two out of five members of the Monetary Policy Committee voted for a cut, and the statement signalled the next move will likely be downward. This is largely because the deplorable state of the economy has put a lid on any demand pressures that could reignite inflation.
Source: dailymaverick - 🏆 3. / 84 Read more »

Tsogo Sun will bring the largest hotel business in SA to public investorsInvestors' calls for Tsogo to break into two specialised businesses have been heeded Translation: over expansion and a crap brand identity has left us skint
Source: BDliveSA - 🏆 12. / 63 Read more »