What McDonald’s new US marketing model means for agencies, holding companies, and big advertisers

Three years after consolidating its US marketing business with a dedicated agency created by holding company Omnicom, McDonald's moved lead creative duties to indie shop Wieden and Kennedy. The move led analysts and observers to ask if the industry was too focused on data over creativity. Business Insider obtained internal documents that revealed how Omnicom initially won the business and why the new agency thinks it recently prevailed.

Three years after consolidating its US marketing business with a dedicated agency created by holding company Omnicom, McDonald's moved lead creative duties to indie shop Wieden and Kennedy. The move led analysts and observers to ask if the industry was too focused on data over creativity. Business Insider obtained internal documents that revealed how Omnicom initially won the business and why the new agency thinks it recently prevailed.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

After WeWork debacle, IPO market slams brakes on unprofitable companiesCompanies making their debut on the U.S. stock market are getting a rough welcom... About time ...I have been warning that these IPO models are not sustainable for the last 18 months Thanks -- get WeWork and MiguelMcKelvey out of here... As it should. Did everyone (a) collectively lose their minds and decide that every unprofitable company is just Amazon in disguise? and/or (b) forget Does anyone remember the sock puppet and the bust? It wasn't THAT long ago.
Source: Reuters - 🏆 2. / 97 Read more »