Adtech company IgnitionOne further cuts headcount as two more clients report unpaid bills - Business Insider

this past week, including senior salespeople, sources told Business Insider.

The cuts come after martech company Zeta Global acquired IgnitionOne's demand-side platform in September and some of its small and mid-size accounts. About 15 IgnitionOne employees joined Zeta Global at the time.One is Progress Partners, an investment firm.

A source at one of the adtech companies said it's owed more than $1 million in ad inventory, leading the adtech company to cut off ad spend managed by IgnitionOne in the past month. The layoffs are another example of how adtech companies have struggled to pivot into new businesses, particularly ones that specialize in media buying.

The adtech company source compared the sell-off of IgnitionOne to Sizmek, another adtech company that was sold off in parts to Zeta Global,

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Apple may have to open NFC technology to others - Business Insider - Business InsiderA German law would make Apple offer NFC technology to other firms – impacting Apple Pay since it doesn't currently offer its NFC technology to others.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Ben Affleck, Gal Gadot, call for 'Justice League' Snyder Cut release - Business InsiderThe 'Justice League' Snyder Cut movement got a big burst of support from stars like Ben Affleck and Gal Gadot, and fans hope it will appear on HBO Max
Source: BusinessInsider - 🏆 729. / 51 Read more »

Salesforce's CMO says being 'values-driven' is key for companies - Business InsiderSalesforce CMO Stephanie Buscemi says companies need to be 'values-driven' in every aspect of their business to keep customers.
Source: BusinessInsider - 🏆 729. / 51 Read more »