, both in evaluating them and helping founders put them together for potential investors.
"The no. 1 piece of feedback I give almost every founder on the first version of their fundraising deck is, 'all of the facts are here, they just don't tell a coherent and exciting story," Hudson, the managing partner at Precursor Ventures, told Business InsiderPrecursor invests in dozens of startups each year, so Hudson has the chance to review lots of pitch decks.
But he advises them to put themselves in the shoes of the investors they're pitching. Those investors are generally only going to hear presentations from good companies. But they're only going to invest in a handful at best. And they ones they pick will likely be the ones with the most interesting stories.
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