The value of the acquisition was not disclosed, but it is understood the two companies will have a combined projected net profit of €6 million.
Fuel currently employs 70 people at its headquarters in Dublin, with a further 10 roles currently being recruited. It will also employ 10 people in Cork over the next two years, where it will operate from the Marina Market, with roles open across creative, client services and production.and Brian McDermott, adapted its business during the Covid-19 pandemic, adding virtual and hybrid events. The company is now targeting further growth.
“Fuel is excited to grow its national presence through a new base in Cork,” said Jamie Deasy, co-founder of Fuel. “The entire region is a well-established home for many global companies who will look to engage with their employees and customers meaningfully, whether in Dublin,