4 Instagram 'micro' influencers explain how much money they charge brands for sponsorships - Business Insider

who can sometimes appear more authentic and cost less to hire than macro, mega, and celebrity influencers.

Micro influencers, however, face some obstacles as creators because they don't have huge followings and business teams behind them. Some micro influencers told Business Insider that they were often low-balled with compensation and sometimes only offered "gifting" or free product in exchange for content.

"I always tell my clients that when you are in negotiating with brands, you want to make sure that you aren't low-balling yourself," said Britney Turner, a micro influencer with aroundA client of Turner's with around 10,000 Instagram followers was recently offered a sponsorship from a brand that would entail a blog post and Instagram in-feed post, she said.

Business Insider spoke with four influencers who had under 50,000 Instagram followers about how they set their rates when negotiating paid sponsorships with brands.Lindy Goodson: 20,000 Instagram followersLike many other recent college graduates, Lindy Goodson found herself in her childhood bedroom not quite sure when or where she would land her first post-college job.

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