Fáilte Ireland uses Irish Open to tee-up golf tourism market

Crowds at the Horizon Irish Open at Mount Juliet Estate watch Australian Lucas Herbert tee off on Thursday. Photograph: Ross Kinnaird/Getty ImagesFáilte Ireland was highlighting the importance to Ireland of golf tourism as the 2022 Horizon Irish Open got under way on Thursday.

Fáilte Ireland is hosting 40 Irish golf businesses at the event this week to meet golf fans and encourage them to consider taking a golf holiday in Ireland. According to its research, a golf visitor typically spends three times more than the average leisure tourist with most of the spend going directly into non-golf spending in local economies.

“We believe that golf tourism will play an important part in supporting tourism to rebound quickly,” said Paul Mockler, head of commercial development at Fáilte Ireland. “As such, golf is seen as a fundamental tool in driving Ireland’s tourism industry back to 2019 performance levels and beyond, in as short a time as possible.”

More poor souls to fleece.

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