kicks off Monday in virtual format for the second year. But that COVID-enforced constraint may not be an impediment.
In its first virtual year, the market welcomed 205 companies from Korea and abroad, with some 833 contents of different sorts traded. This year the event is expected to be bigger, both as a result of the industry becoming more comfortable using a virtual platform for a market, and due to the burgeoning interest in Korean culture that has followed K-pop’s triumphal BTS, TV’s “Squid Game” and film’s Oscar achievement’s with “Parasite.
Busan’s move to accommodate content other than pure feature film within the Busan has been under way for several years. Signaling that intention, the market changed its name from Asian Film Market to Asian Contents and Film Market in 2019. And the E-IP section was added before that.
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