7 emerging alternative protein brands you've never heard of - Business Insider

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Meet the alt-protein upstarts who are funded by the likes of Paris Hilton and Lux Capital and looking to break into the nearly $1 billion market

Beyond Meat and Impossible Foods have popularized plant-based meat, but a host of younger startups are trying to expand the types of alternative protein products and ingredients on the market.

Companies including Beyond Meat and Impossible helped make meat made from sources other than animals palatable to consumers. Many companies have capitalized on that by introducing rival products, including the world's largest food makers, such as Tyson, Nestle and Kellogg. Some of that funding has come from S2G, a venture firm and backer of Beyond Meat, as well as CPT Capital, an Impossible Foods investor.

"I do perceive this big gap," he said. "Either we have to run faster, or there's some other technology solution" that needs to come into use. Here are seven early-stage companies that investors think could help fill that gap in the alt-protein space, using either novel consumer-ready products or ingredients that could interest larger food companies getting into the space.Uses microbes to convert carbon dioxide and water into proteinMany plant-based meat makers turn to peas and beans to make their burger patties and beef crumbles.

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