and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy.Instagram rolled out its new short-form video feature Reels this month, and both influencers and marketers have begun testing out the TikTok look-alike.
The verdict: Even though Reels has been called a "dud" by some , and many TikTok creators aren't impressed with the product, it could still be a big business opportunity for influencers who primarily use Instagram. Reels doesn't necessarily need to steal TikTok creators to be successful. It just has to appeal to Instagram-first creators and become a worthwhile feature for them to use — similar to how the Snapchat-copying "Stories" format worked starting in 2016. Snapchat is still around, but Stories have become a central part of Instagram and surpassed Snapchat in usage.
Nah it just needs to lobby for tik toks ban
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Instagram Reels could drive $2.5 billion in yearly ad revenue by 2022 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
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TikTok approached Netflix about deal to acquire US operations: report - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. As long as it's not zuckerberg acquiring it 👌 Netflix buying TikTok right here, right now I think Trump is being too nice to Bytedance. They will walk away with billions of dollars. Do you remember when China stole Alipay from Yahoo? Yahoo owned 40% of it now worth $80 billion. China stole from us. Yahoo didnt get a dime from Alipay.
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