Why PepsiCo is choosing energy drinks over hard seltzer - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 37 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 18%
  • Publisher: 51%

日本 ニュース ニュース

日本 最新ニュース,日本 見出し

PepsiCo's CEO explains why it's shying away from hard seltzer even as Coca-Cola moves into booze

PepsiCo is focused "100%" on its strategy in energy drinks, CEO Ramon Laguarta said on the company's earnings call Thursday in response to a question about whether it wouldLaguarta indicated that hard seltzer is one of "a lot of opportunities in front of us," and that energy drinks offer more long-term potential while hard seltzer could be a shorter-lived trend.

Instead, PepsiCo is devoting its "100% focus" to its plan for energy drinks, he said in response when an analyst asked him whether PepsiCo would also break into hard seltzer. "Those four big pillars, that's taking a lot of our focus, and that's going to be our priority, especially in 2021," he said. Sales of energy drinks at PepsiCo grew at a "double-digit" rate during the third quarter, the company said Thursday. And while Molson and Coke have yet to launch Topo Chico hard seltzer,Laguarta likened hard seltzer to short-term beverage trends. "A couple of years ago, it was CBD, now it's more alcohol," Laguarta said. "So we get a lot of opportunities in front of us.

 

コメントありがとうございます。コメントは審査後に公開されます。
このニュースをすぐに読めるように要約しました。ニュースに興味がある場合は、ここで全文を読むことができます。 続きを読む:

 /  🏆 729. in JP

日本 最新ニュース, 日本 見出し

Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。

TikTok employees describe life inside the company as its future hangs in the balance - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 'On Sunday, September 27, the US courts issued an injunction preventing the implementation of the Executive Order'
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Why Molson Coors thinks this hard seltzer can go national - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. NailGabz
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Hard seltzer market is big enough for multiple brands, says Molson Coors CEO'The key with our portfolio of brands is they're going to be very differentiated,' Molson Coors CEO Gavin Hattersley said on CNBC. It’s truly not! Can't wait to crush some of these!
ソース: CNBC - 🏆 12. / 72 続きを読む »

Shell will cut up to 9,000 jobs in low-carbon energy transition - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Yhu ha ah BHP loves the idea.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »

Shell CEO on why the oil giant is cutting up to 9,000 jobs - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
ソース: BusinessInsider - 🏆 729. / 51 続きを読む »