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Crocs shares surge after Justin Bieber teases a collaboration - Business Insider

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Crocs shares surge after Justin Bieber teases a collaboration with the iconic 'ugly' shoe brand

Justin Bieber appeared to tease a collaboration with Crocs on Instagram on Thursday when he posted a photo of an orange pair of Crocs in a pool.

Crocs commented on the photo with a single green heart, but did not immediately respond to Business Insider's request for comment. Crocs shares soared on Thursday after singer Justin Bieber teased an apparent collaboration. Bieber posted a photo of a pool with two Crocs floating in it on Instagram on Thursday. The photo was captioned: "Soon."

Crocs responded by posting a single green heart as a comment. The brand also reposted the photo to its Instagram Stories. Representatives for Bieber and Crocs did not immediately respond to Business Insider's requests for comment.The single photo was enough to send Crocs' shares soaring by more than 11%, trading at a peak of $47.81 this afternoon. Shares dropped slightly to $45.19 before market close, but still rose 5.8% for the day.

Crocs has recently been teaming up with stars to roll out new, celebrity-approved footwear. Earlier this week,

 

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