Entertainment and Technology Summit brought together industry leaders Vibol Hou, EVP and chief technology officer of Paramount Streaming; Shalini Govil-Pai, VP at Google TV; Erin Oremland, GM of AgilLink at City National Bank; Soumya Sriraman, president of streaming at Qurate Retail Group; and Will Cady, global brand ambassador at Reddit to talk about innovation in media technology.
But for a company like Reddit, innovation sometimes comes at them in a different way. Rather than innovating to solve consumer problems, the company responds to consumer innovations, Cady said. Back in the spring when subreddits across the platform began experimenting with generative AI technology, it was one image of the Pope in a puffer jacket that took off across the internet. Cady explained that this was an example of a platform harnessing innovation, even if you don’t create it.
One key question raised during the discussion was the extent to which companies should communicate the innovations powering their products or services. What’s the balance between giving out too much information about what’s happening behind the screen, versus providing optimal transparency? At the same time, Govil-Pai said, “You don’t want such automatic experiences that creep you out. So that’s always the other side of the coin, people should know what’s going on in the background if they are curious.”
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